What is the Advertising Toolkit?
The Semrush Advertising Toolkit is a set of tools that supports every stage of your paid advertising campaigns, from competitor research and planning to ad creation and performance tracking.
Whether you're launching your first ads or optimizing existing ones, it helps you build scalable, results-driven strategies. Use it alone or with other Semrush toolkits like SEO, Content, AI, Local, and Social Media for a full marketing solution.
What’s included in the Advertising Toolkit?
The toolkit features six core tools:
- Advertising Research, PLA Research, Ads History, and AdClarity for competitor analysis and market insights
- PPC Keyword Tool for building and refining keyword lists
- Ads Launch Assistant to streamline ad creation and publishing using AI and Semrush data
Together, they cover everything from research and planning to launch and optimization.
Who can benefit from the Advertising Toolkit?
The Advertising Toolkit can benefit a wide variety of businesses and professionals.
It is ideal for small to medium business owners who want to manage their own paid ads without relying on agencies. In-house marketers benefit from its ability to handle campaigns across multiple platforms from one dashboard.
Solopreneurs can use its simple, reliable tools to scale their marketing reach. It's also a great fit for agencies supporting SMBs, offering efficient tools for research, planning, and reporting to improve client results.
How much does the Advertising Toolkit cost?
All pricing and plan information for the Advertising Toolkit is available on the Pricing & Plan page. Each plan includes access to a specific set of tools, depending on your needs and goals.
How do I know if I want to get base or pro?
Visit our Pricing & Plan page to find out which plan works best for you and your business.
How do I get started with the Advertising Toolkit?
Ready to get started? Follow the steps outlined in our Getting Started with Advertising Toolkit guide and launch your first high-converting campaigns in no time!
Why is data in the Advertising Toolkit different from Google Ads?
Semrush provides benchmark estimates on your competitors. Metrics are based on national-level averages and top paid ad positions. Local, time-specific, or niche-targeted ads may not be captured.
Visit the following page for more information on this topic as it relates to Advertising Research.
How do I change the currency in my report?
In the Advertising Toolkit, use the currency dropdown at the top of each tab, where relevant. If available for your database (e.g., France), you can switch between USD and EUR. CPC and cost data will update automatically based on your selection.
Why aren't my Advertising Toolkit tools loading?
If you're seeing a blank or loading screen, it’s likely a browser issue.
Try the following:
- Clear cache and cookies
- Disable browser extensions (especially ad blockers)
- Turn off VPNs
For more information on this question and to better understand its context within the Advertising Research tool, read the following article. If problems persist, contact our Support Team with your Semrush account email for help.
Why is there limited or no data for the website I entered?
Some ads may not appear in our data due to:
- Local-only targeting
- Time-specific ad runs
- Niche or uncommon keywords
While we can't capture every ad, Semrush reliably tracks the top 8 paid ads per keyword for a strong competitive overview. For more information about this challenge and its connection to the Advertising Research tool, please visit this page.
How do I format a file to upload to the PPC Keyword Tool?
Please visit the following article to get the detailed workflow on how to achieve this process.
What does “Com.” mean?
“Com.” stands for Competitive Density. You can find this metric in Advertising Research and PPC Keyword tools. It is a score from 0 to 1 indicating how many advertisers are bidding on a keyword in Google Ads.
- A score closer to 1 = high competition and strong commercial intent
- Unlike Keyword Difficulty (for SEO), Competitive Density focuses solely on paid search competition
