Semrush Local tools can be added to your existing Semrush subscription or purchased as a standalone option.
Note: For businesses with multiple locations, you’ll need to buy a limit for each location.
Semrush Local offers two main plans to suit different business needs: Local Base and Local Pro. There’s also a customizable offer for 20+ location businesses called Local Business–contact the Sales team to learn more.
Local Base ($30 monthly per location)
The plan includes GBP AI Agent to automatically grow your Google Business Profile and Map Rank Tracker to monitor your Google Maps rankings.
- Google Business Profile audit and optimization plan: Connect your Google Business Profile and get a personalized audit with tailored improvements to enhance GBP visibility
- Automated post generation and publishing: AI Agent will automatically create, schedule, and publish unique posts to drive your GBP activity and engagement
- Auto-replies to reviews: AI Agent will reply to all new Google reviews as they arrive, using your selected tone of voice and language
- Automated photo posting: AI Agent will publish photos you provide at an optimal frequency to keep your profile appealing and trustworthy
- Business description optimization: AI Agent will create a clear, keyword-rich business description that tells customers what your business is, what it offers, and why they should choose it
- GEO Grid Local Rank Tracking: Track your precise local rankings on Google Maps using the Map Rank Tracker (includes 375 credits)
- Competitor reports: See where your business stands against others in a detailed heatmap comparison view
- Map Rank Tracker reporting API: build custom reports tailored to your workflow and simplify multi-location monitoring and analysis
Local Pro ($60 monthly per location)
This plan provides the GBP AI Agent functionality included in the Local Base plan, plus a broader suite of advanced local marketing tools.
Listing Management
- Listing management: Share and manage your business information across 70+ directories with just one click. Check available directories by country
- Healthcare Directories (USA only): Locations in the USA market with a healthcare-related category can unlock specialized medical directories (such as WebMD, Vitals, and Wellness.com)
- Duplicate and user suggestion management: Track and suppress duplicates and manage user suggestions
- Listing management API: Integrate your listing data with external tools and workflows through API access
Review Management
- Centralized review monitoring: Track reviews from popular review sites all in one place
- Negative review alerts: Receive email notifications for negative GBP reviews
- Hourly review updates: Get GBP review updates in the Local dashboard every hour
- Review generation: Run automated SMS or email campaigns to increase the number of online reviews and build credibility with customers
- AI-powered GBP review management: Leave no GBP review unanswered. Create reply drafts with AI or set up AI auto-replies to all GBP reviews or selected categories
- Competitor review analytics: Track your competitors’ review progress and see what their customers are saying. Receive up to 10 reports per month, analyzing up to 10 competitors in each report
Advanced GBP optimization
- GBP data and insights: Explore your business profile views and interactions over time, including historical data unavailable in the GBP interface
- GBP posting with AI: Create engaging GBP posts with the help of an AI writer tailored to your business and schedule them weeks or months in advance
- GBP edits and suggestions: Protect your GBP from unwanted changes. Monitor and accept or reject edits and suggestions made by others
- Bulk GBP connect and edit: Connect and manage multiple GBPs at once
- Team collaboration: Facilitate seamless teamwork in your local SEO efforts
- Location grouping: Group multiple locations by certain criteria for simplified management and reporting
Local rank tracking
- GEO grid tracking (with Map Rank Tracker) with 1,225 credits included in this plan
If you're using an older plan, such as Semrush Local Basic, Premium or Essentials, you won't have access to some of the features mentioned. You can upgrade your locations and unlock new features inside the toolkit.