Ads AI Agent is an AI-powered chatbot tool in the Advertising Toolkit that lets you ask questions about your Google Ads and receive personalized, actionable recommendations on what to adjust.
It analyzes your data, compares it with industry benchmarks, and explains your live campaign performance in clear, conversational language, so you don’t need to navigate complex dashboards to understand what’s working and what’s not.
Ads AI Agent is especially useful for SMB owners and marketers who want to understand why their ad campaigns succeed or underperform, and who need guidance on areas for improvement (bids, targeting, budgets, keywords, etc).
One of its key advantages is that you can apply the Ads AI Agent’s recommendations directly to your campaigns through Ads Launch Assistant, which is also part of the Advertising Toolkit.
How to Start Using Ads AI Agent
Getting started with Ads AI Agent is simple. Connect your Google Ads account and begin asking questions to turn AI-driven insights into real campaign improvements.
To start, go to the Ads AI Agent homepage to connect your Google Ads account.
Click Connect to securely authorize access.
Once connected, your Google Ads accounts will appear in the dropdown menus. Select the account you want Ads AI Agent to use as the primary data source.
After connecting your ad account, you’ll return to the tool’s homepage, where you’ll see a search bar for asking questions.
Type your question in a conversational way regarding your live Google Ads performance, such as “Which campaigns are wasting the most of my budget?” or “Why has my CPA increased in the last 30 days?”
Based on your data, Ads AI Agent identifies issues and opportunities, providing you with clear, ready-to-implement insights and recommendations. It can even generate dashboards based on the prompts you set.
From metrics to meaning, Ads AI Agent helps you:
- Uncover high-ROI keywords to reduce wasted ad spend
- Compare your performance with competitors in your industry
- Get personalized recommendations for bids, budgets, targeting, and more
You can continue the conversation by asking follow-up questions or start a new chat. A chat history on the right lets you return to previous conversations when needed.
Once you’re ready to act on the recommendations, you can apply them directly to your Google Ads campaigns using Ads Launch Assistant, without logging out or taking extra steps.
Simply open Ads Launch Assistant from the left menu, go to your active campaigns, and implement the suggested changes where relevant.
Learn how to launch and optimize ads more effectively with Ads Launch Assistant here.
End-to-End campaigns, Constantly Optimized
Ads AI Agent acts as your ongoing ads advisor, answering questions about performance, highlighting what to improve, and benchmarking your results against industry peers.
Together with Ads Launch Assistant, it supports a continuous ad management cycle: launch campaigns, analyze performance with Ads AI Agent, optimize based on recommendations, and repeat.
This approach allows you to continuously refine your campaigns, spot new opportunities, and improve results over time—all within one unified toolkit.